| Release | In response to market changes and the rapid evolution of manufacturing and distribution operations, Marangoni has adopted a medium-term strategic plan with the aim of strengthening the Group through the reorganisation of the company structure, with greater focus on the area that in strategic terms has always represented its core business: retreading.
This operation involves the merger by incorporation of Marangoni Spa and Marangoni Tread Spa into Marangoni Pneumatici Spa, which will be renamed Marangoni Spa and take the role of parent company effective as of 1 October 2009.
Marangoni Spa will therefore shift from being a holding company with a strategic function to a parent company with an industrial function, and will directly manage certain businesses, such as retreading materials and technology, direct retreading and production of industrial tyres.
The Marangoni Group will consequently have a more streamlined organisation, aimed at ensuring more direct control over industrial activities and more effective commercial management of the business areas.
Marangoni SpA will retain all existing holdings in other Group businesses, such as Marangoni Tyre SpA (production and distribution of new car tyres), Marangoni Meccanica SpA (production and distribution of machinery and technology for the tyre industry), Pneusmarket (multiple brand tyre distribution). The headquarters in Rovereto will also manage the Group’s foreign businesses, such as Marangoni Tread North America, Marangoni Tread Latino America and Ellerbrock.
Massimo De Alessandri, CEO of Marangoni Spa, declared: “The Marangoni Group has in these years demonstrated its capacity to cover vast segments of the tyre life cycle in an integrated manner, with a specialist approach and consequently with the ability to develop excellent solutions.”
“Our strong point is certainly the product: the businesses relating to retreading, the production of machinery and even the new tyre sector, where we manufacture and distribute excellent tyres that meet the needs of an increasingly demanding market.”
“Our operations follow the entire life cycle of the tyre, covering business areas that are homogeneous and wider ranging than those managed by our competitors, even companies that are much bigger than us.”
“Consequently, we have always worked to ensure our relative smaller size is a competitive advantage, in terms of flexibility, promptness of response and innovation. The new company organisation should be seen as a further step in this direction. We will strengthen our direct presence in the key sector of our business, simplifying our processes, bringing the brains and the brawn closer together.”
After more than fifty years of activity in the tyre sector, the Marangoni Group is one of the few in the world to adopt a complete approach to the tyre business. Its highly integrated operations in fact cover the entire life cycle of the product, in different market sectors: design and production of machinery for the tyre industry, development of retreading materials and technology, new tyre production - for both industrial vehicles and cars - and industrial scale retreading. The products are marketed through branches and distributors in many countries around the world, in addition to the direct distribution network in Italy. The final phase is represented by the production of clean energy through the thermal processing of used tyres. Few other companies can boast the same experience, capacity and knowledge in the management of the tyre’s life cycle. |